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New Edge of Corporate Social Responsibility

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As long as you have an idea that improves someone’s life or moves society forward, then you have a story to tell. It’s up to you to communicate your story in a way that inspires, energizes and excites your listeners.”

I expect, each and everyone could understand that living in sheath of old working principles and ideology needs to be challenged to see a clean and healthy tomorrow. There has been a pattern shift in approach towards customer satisfaction and benefits. Approach of companies towards growing market has been changing from demand & supply methodology towards new innovation & excellence in customer sustenance due to bumpy global competitions.

Bellwethers in related to big business are creating new things while other middle level players jump in after a year or two to sustain competition. This is a natural action which is done for good reason by huge pockets & brand leverage of Bellwethers to change a little and get better. In last thirty years, both Bellwethers and adherents got exposed to ways of doing things that help them create something new and constantly change and get better. They provide well-thought-out approach to gain best quality with scope of invention of new things at much-improved cash in-flow. TQM,Lean, Six Sigma, TPM etc. have not only changed manufacturing world but withal shaken strict belief of service industries where their application was queried on basis of old patterns of thinking/ideas. They are the defined and structured approaches which help management focus on their goal by utilizing a custom-designed solution for each industry, each company. For industries where invention of new things & research are bread and butter practices such as DFSS and DOE have helped them improve efficiency.An industry like Pharma where mind set was of liberation of working being quintessential to prosperity of innovation was highly challenged at first by DOE and QbD. FDA has additionally apperceived their consequentiality and made QbD compulsory in pharma sector to ascertain quality standards.

These methodologies are nothing but implements to guide us in engendering road map for excellence, ascertaining stability in robust processes, engendering accountability & address the desideratum to embrace quality driven processes. Here, we are verbalizing about concept detailing, querying the substructure to ascertain stability.

Question is, can we theorize? Many industries questioned their applications and ideas, but when they adopted these theories and process, they were confound by the results that followed. It can be applied everywhere.Manufacturing Firms, EPC, Architectural Firms, Pharmaceutical Companies, IT & many more started adopting ‘Lean Thinking’. If these are effective and are able to remain focused till end for value creation in terms of time, money & experience, can we use them to develop Cities, Villages, Governments, as far Nations?

“Make action on techniques more efficient than making a man proficient”. It’s a cycle towards development of the whole Nations. Efficient & Stable techniques & Process —>>> Low demanded skill —>>> Employment for unskilled lower class too —>>> Purchase power for every class(not only for specific group of people) —>>> Over all complete development of Nation.


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